Foxcroft Academy, an independent high school in Dover-Foxcroft, Maine, was founded nearly 200 years ago. Foxcroft Academy’s mascot is a pony, and “Pony Pride” is evident everywhere on campus. Our innate understanding of the school’s mission and community helped guide us as we worked on a new logo and stationery, business cards, and other collateral for the academy. The original mark had many limitations, and did not stand up to a variety of mediums, like athletic jerseys, football helmets, and homecoming banners. We wanted to develop a new logo that reflected the history and tradition of the school, and be a nod to the pony mascot, but also capture the positive energy of 21st century campus life. A responsive redesign of Foxcroft Academy's school website was also developed.
This project was awarded as a 2015 Integrated Campaign Winner by the Communicator Awards!