Huge leaps were made with the ease of navigation and improved user path to get users to products and services faster. Better tagging ensured most relevant content was served up first, and the search capability was improved with enhanced filtering and the ability to drill down into content.
With the new user experience and enhanced MarTech stack, lead-gen and client feedback are no longer getting lost in space. Honeywell's lead conversions are up by over 35% compared to their previous disparate experience (with no direct line to Salesforce) that often left contact attempts in a blackhole.
A new foundation built on multi-lingual support is getting users across the globe on all devices to the content they're looking for at light-speed. Both international and mobile traffic saw a bounce of 25%+ shortly after launch.